Business related Essay

1. sterilize Marketing. What is merchandising process as set out in your text edition book. Explain the various elements of marketing process. ( LO1 judging Criteria 1.1) 2. Select an organization of your choice, delineate the marketing druthers it focuses on and evaluate the benefits and costs of the marketing orientation for the selected organization ( LO1 Assessment Criteria 1.2)3. The Dunkin Donut Case ( LO1 Assessment Criteria 1.2) For more than than 50 years, Dunkin Donuts has offered customers throughout the United States, and around the world, a consistent experience the analogous donuts, the same java, the same store dcor each time a customer drops in. Although the chain now offers iced coffee, breakfast sandwiches, smoothies, gourmet cookies, and Dunkin Dawgs in addendum to the old standbys, devoted customers argue that its the coffee that sets Dunkin Donut apart. To keepcustomers culmination back, the chain still relies on the recipe that founder Bill Rosenberg crafted more than 50 years ago.The play along is so concerned about crack a consistent, high-quality cup of coffee that managers in Dunkin Donuts Tree-to-Cup political platform monitor the progress of its coffee beans from the farm to the restaurant. The result? Dunkin Donuts sells more cups of coffee than any other retailer in the United States 30 cups a second, nearly one billion cups each year. Building on that success, the company plans to more than triple its current number of stores, amassing 15,000 franchises by the year 2015.What marketing orientation does Dunkin Donut follow here and why? Give reasons and defenseLearning Outcome/s achieved in the assignmentBy terminate this assignment successfully, the bookman will achieve the following learning momentLearning OutcomeLO1 Understand the concept and process ofmarketingAssessment Criteria1.1 explain the various elements of the marketingprocess1.2 evaluate the benefits and costs of a marketingorientation for a selected organisationGrading CriteriaPASSThe student will be awarded a PASS grade ifhe/she achieves only assessment criteriaMERITThe student will be awarded a moral excellence grade ifhe/sheThe learners evidence shows for M1 Identify and apply strategies to find take over solutions effective judgements have been made complex problems with more than one variablehave been explored an effective approach to study and research hasbeen appliedspecializationThe student will be awarded a Distinctiongrade if he/sheThe learners evidence shows for conclusions have been arrived at throughsynthesis of ideas and have been warrantD1 Use critical reflection to evaluate own work the hardihood of results has been evaluated using and justify valid conclusionsdefined criteria self-criticism of approach has taken dumbfound realistic improvements have been proposedagainst defined characteristics for success