Marketing Mix Essay Example | Topics and Well Written Essays - 2000 words

merchandise Mix - Essay ExampleAll the element s of the merchandising combine can contact consumers is multiple ways. Therefore, trade mix is used by firms to achieve its objectives (Lancaster and Reynolds 2003). This happens when these merchandising tools are employed by an organization to pursue the target market marketing of a product entails creating an excellent marketing mix with the right product being matched with the right price, suitable proportions and in the right place. When developing a check marketing program for an organization, the marketing manager is required to weigh behavioral forces before juggling marketing mix elements while taking into account the resources at his disposal. The organization must consider itself as a single organism in a world of complex forces. Many other industries are competing with the application in which the firm is only a part of (Brassington and Pettit 2006). The marketing department must develop a mix of procedures that make ma ximum use of the available resources. Marketers are required to look for opportunities in the system of operation. A small organization cannot use procedures from large organizations. Though the two companies may deal with alike products, they are likely to be different in many respects. A compelling example is the industrial goods industry. Small companies go for regional sales as opposed to national distribution that is practiced by large corporations. Small companies go for limited and specialized fields of operation while large organizations attempt to patronize full lines. The marketing mix of a company is largely the result of evolution that comes from daily marketing. The marketing mix represents programs that marketers have evolved to meet challenges with which they are constantly faced in a high-powered and ever changing market. They can be referred to as tactical maneuvers. New products are faced with rapacious promotions. Sometimes a price change initiated by a comp etitor must be met and accurately considered. In case of faltering sales must be stimulated while declines must be remedied. marketing mix helps replace advertising approach, which has lost effectiveness (Lancaster and Reynolds 2003). Marketers need to maintain effective bring for information that relates to the operation of companies. This includes consumer behaviors, trade and competitors. Short range forces contribute a large part of the marketing mix which helps in the storage allocation of expenditures. Dynamics of the 4Ps Past empiricism and foresight dictate the plans and procedures that contribute to the marketing mix. Marketers need to have an idea as to what should be done so as to be be successful in a dynamic market. Long-range plans are vital in economic, technological and essential trends must be successfully managed by marketers in a turbulence market. Marketing mix allocation of resources and planning has taken prominence in many companies whose pattern is to o ptimize spending. Marketers are under vehement pressure achieve their targets with the available resources. Marketing mix seeks to strike a balance with regard to dodge and achieving organisational goals (Brassington and Pettit 2006). Marketing mix is both strategy and procedure that facilitates effective allocation of organizational resources with an aim of striking a proper balance. Marketers must use the mix in order to make the goals and organizational progress sustainable. Pricing must take into account the quality of the product and the prices of similar commodities in the market without affecting the profitability of the organization. Marketers can plan accurately when they have a functional marketing mix. Marketing mix concept is relatively simple. The concept reveals facts about areas which should be addressed. They serve as a go along to management